What happened? The details came out in court, when Bruce sued the utility company for removing him from the gene pool.
He had been out 'coon hunting when his dog caught the scent and chased a raccoon up a power pole. The raccoon perched on a glass insulator. Bruce was prepared for just such an event. He strapped his trusty steel pole climbers to his boots, and made his way up the pole...
The court found Bruce contributory negligent, stating succinctly, "It [is] clear that, in climbing the utility pole, slapping and squalling at the raccoon, thereby agitating it when it was perilously close to charged wires, Bruce should have appreciated the hazard that ultimately befell him."